This year at Astonish, the web team has a reading list. Each member of my team is tasked with getting 1,000 points, which are rewarded for completing a book on the following list. I compiled this list from my own Amazon wish list, and books I’ve read recently.
If you’re a web designer or developer, and you want to get a better grip on marketing, these are the books for you. If you are a team leader or manager and want to better understand leading a team involved in digital marketing, these are the books for you.
This list is a beautiful compilation of leadership, strategy, development, marketing and technology books. Have Fun!
Book Title and Link
|
Category
|
Pts
|
Learning PHP, MySQL, JavaScript, and CSS: A Step-by-Step Guide to Creating Dynamic Websites
|
Development
|
300
|
Thinkertoys: A Handbook of Creative-Thinking Techniques
|
Creative Thinking
|
250
|
How to Win Friends and Influence People in the Digital Age
|
Leadership
|
500
|
Cracking Creativity: The Secrets of Creative Genius
|
Creative Thinking
|
250
|
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
|
Testing and Development
|
200
|
Mindfire: Big Ideas for Curious Minds
|
Creative Thinking
|
200
|
Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners
|
Entrepreneurship
|
250
|
The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating
|
Creative Thinking
|
200
|
Built-In Social: Essential Social Marketing Practices for Every Small Business
|
Social Marketing
|
200
|
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less
|
Content Marketing
|
150
|
The Email Revolution: Unleashing the Power to Connect
|
Email Marketing
|
200
|
Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business
|
Digital Marketing
|
200
|
Ultimate Guide to YouTube for Business (Ultimate Series)
|
Youtube / Marketing
|
150
|
Klout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success
|
Social Marketing
|
150
|
Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
|
SEO
|
150
|
Mobile Influence: The New Power of the Consumer
|
Mobile
|
250
|
Inbound Marketing and SEO: Insights from the Moz Blog
|
SEO
|
200
|
The Year Without Pants: WordPress.com and the Future of Work
|
Entrepreneurship
|
500
|
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
|
Testing and Development
|
150
|
Strategic Digital Marketing: How to Apply an Integrated Marketing and ROI Framework for Your Business
|
Digital Marketing
|
200
|
What’s the Future of Business: Changing the Way Businesses Create Experiences
|
Business
|
200
|
Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
|
Creative Thinking
|
200
|
Get Agile!: Scrum for UX, Design & Development
|
Agile Development
|
200
|
Delivering Happiness: A Path to Profits, Passion, and Purpose; A Round Table Comic
|
Leadership
|
250
|
Linchpin: Are You Indispensable?
|
Leadership
|
500
|
Yes to the Mess: Surprising Leadership Lessons from Jazz
|
Leadership
|
200
|
Tribes: We Need You to Lead Us
|
Leadership
|
300
|
Design Is a Job
|
Design
|
100
|
Reinventing You: Define Your Brand, Imagine Your Future
|
Self Help
|
200
|
The Book of Business Awesome / The Book of Business UnAwesome
|
Marketing / Leadership
|
250
|
Designing For Emotion
|
Design
|
100
|
Evil by Design: Interaction Design To Lead Us Into Temptation
|
Interaction Design
|
250
|
Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses
|
Business Strategy
|
200
|
How to Be Interesting: (In 10 Simple Steps)
|
Self Help
|
150
|
The Art of Doing: How Superachievers Do What They Do and How They Do It So Well
|
Self Help
|
150
|
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
|
Digital Marketing
|
200
|
The Zombie Combat Manual: A Guide to Fighting the Living Dead
|
Misc
|
100
|
Responsive Design Workflow
|
Front End Development
|
250
|
JavaScript Patterns
|
Development
|
300
|
Content Strategy for the Web, 2nd Edition
|
Content
|
200
|
Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy
|
Digital Marketing
|
400
|