This year at Astonish, the web team has a reading list. Each member of my team is tasked with getting 1,000 points, which are rewarded for completing a book on the following list. I compiled this list from my own Amazon wish list, and books I’ve read recently.
If you’re a web designer or developer, and you want to get a better grip on marketing, these are the books for you. If you are a team leader or manager and want to better understand leading a team involved in digital marketing, these are the books for you.
This list is a beautiful compilation of leadership, strategy, development, marketing and technology books. Have Fun!
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Book Title and Link
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Category
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Pts
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Learning PHP, MySQL, JavaScript, and CSS: A Step-by-Step Guide to Creating Dynamic Websites
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Development
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300
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Thinkertoys: A Handbook of Creative-Thinking Techniques
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Creative Thinking
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250
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How to Win Friends and Influence People in the Digital Age
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Leadership
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500
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Cracking Creativity: The Secrets of Creative Genius
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Creative Thinking
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250
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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
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Testing and Development
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200
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Mindfire: Big Ideas for Curious Minds
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Creative Thinking
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200
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Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners
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Entrepreneurship
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250
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The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating
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Creative Thinking
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200
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Built-In Social: Essential Social Marketing Practices for Every Small Business
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Social Marketing
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200
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less
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Content Marketing
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150
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The Email Revolution: Unleashing the Power to Connect
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Email Marketing
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200
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Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business
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Digital Marketing
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200
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Ultimate Guide to YouTube for Business (Ultimate Series)
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Youtube / Marketing
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150
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Klout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success
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Social Marketing
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150
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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
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SEO
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150
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Mobile Influence: The New Power of the Consumer
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Mobile
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250
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Inbound Marketing and SEO: Insights from the Moz Blog
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SEO
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200
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The Year Without Pants: WordPress.com and the Future of Work
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Entrepreneurship
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500
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Testing and Development
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150
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Strategic Digital Marketing: How to Apply an Integrated Marketing and ROI Framework for Your Business
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Digital Marketing
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200
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What’s the Future of Business: Changing the Way Businesses Create Experiences
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Business
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200
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Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
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Creative Thinking
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200
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Get Agile!: Scrum for UX, Design & Development
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Agile Development
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200
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Delivering Happiness: A Path to Profits, Passion, and Purpose; A Round Table Comic
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Leadership
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250
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Linchpin: Are You Indispensable?
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Leadership
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500
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Yes to the Mess: Surprising Leadership Lessons from Jazz
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Leadership
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200
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Tribes: We Need You to Lead Us
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Leadership
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300
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Design Is a Job
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Design
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100
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Reinventing You: Define Your Brand, Imagine Your Future
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Self Help
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200
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The Book of Business Awesome / The Book of Business UnAwesome
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Marketing / Leadership
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250
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Designing For Emotion
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Design
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100
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Evil by Design: Interaction Design To Lead Us Into Temptation
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Interaction Design
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250
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Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses
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Business Strategy
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200
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How to Be Interesting: (In 10 Simple Steps)
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Self Help
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150
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The Art of Doing: How Superachievers Do What They Do and How They Do It So Well
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Self Help
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150
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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
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Digital Marketing
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200
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The Zombie Combat Manual: A Guide to Fighting the Living Dead
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Misc
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100
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Responsive Design Workflow
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Front End Development
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250
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JavaScript Patterns
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Development
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300
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Content Strategy for the Web, 2nd Edition
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Content
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200
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Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy
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Digital Marketing
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400
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