An unexpectedly effective intro

Usually emails like this never grab my attention. This one did.

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The lack of marketing collateral, imagery, and unnecessary graphics made this letter look sincere rather than canned. That being said I still didn’t take the survey because they lost me with the “less than 30 seconds” bit and I generally don’t take surveys unless I have my experience deemed it necessary.

I’ve sent out my fair share of survey’s but if every experience ended with a survey we’d never have time to do anything else but take them. Survey’s should be reserved for a higher purpose and not simply to give your readers another reason to unsubscribe.

Here’s an example of a Just In Time survey that was super quick and very easy for me to take.


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