In the scenario below Genmega isn’t worried about conversion, they already have my fees. But they should be worried about my security. Your interface should always have clear understandable calls-to-action.
calls-to-actions should always set explicit expectations.
— Jesse Friedman (@professor) June 16, 2015
One response to “Confusion doesn’t lead to conversion”
This UI issue is on tons of ATMs and infuriates me every time!