Is the lack of a dismiss button a determination of importance?

Today I logged into my Google Voice account and saw this banner at the top.

Screen Shot 2015 06 15 at 4 40 41 PM

It was really in the way of the UI even though the colors were muted and the message was subtle. Of course my first action is to simply dismiss the notice but in this case it was impossible.

I clicked through to the survey and based on the questions I got the immediate feeling that its purpose was to collect information to help in a decision on the future of Google Voice. Questions about how much I use GV, when I signed up, and what features I find valuable, lead me to believe Google is at a fork in the road and needs some insight.

Obviously that would mean the results of this survey would be really important, and possibly the reason I couldn’t dismiss the survey.

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