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A Better Individual Experience
I gave a talk at WordCamp Boston 2015 on providing a better overall experience for users by starting from the ground up.
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“My content is so good I don’t need an unsubscribe button”
Today at Starbucks I had an interesting conversation with a guy who says he “works in marketing”. Guy: “Hey, you look smart. Do you know anything about MailChimp?” Me: “Yeah a bit…” Guy: “Do you know how to remove the unsubscribe button from the bottom of an email?” Me: “Why would you want to?” Guy: […]
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The Expectation of Perfection & Other Sins We Love
We are lazy. We are impatient. We expect perfection, even when we don’t pay for it. We are quick to wrath when we don’t get what we want. We expect more than we deserve. We are the worst versions of ourselves when we are online and we are the best thing that has ever happened […]
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Star ratings are a recipe for deception
There is a fundamental problem with star ratings. I have no idea how long these reviews have been coming in, and I can’t see any trends. Take a look at the Troy-Bilt Weed Wacker above. 765 reviews means it’s been on Lowes.com for quite some time. With exactly 227 – 5 star reviews, and 227 […]
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Confusion doesn’t lead to conversion
In the scenario below Genmega isn’t worried about conversion, they already have my fees. But they should be worried about my security. Your interface should always have clear understandable calls-to-action. calls-to-actions should always set explicit expectations. — Jesse Friedman (@professor) June 16, 2015
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UX Real-Time Site Personalization
Give users what they want before they ask for it with real-time site personalization http://t.co/kE5P1L3lAP — Jesse Friedman (@professor) June 10, 2015
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Your horrible website might not be all that bad
There’s something about restaurant websites that get under my skin. It’s mostly because there are so many mediocre tools out there that help restaurant owners bloat their websites and make them terrible to use. This is the website for Han Palace, a Chinese restaurant down the street from me. You might be tempted to make […]
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Thinking about relocating? Consider Rhode Island
View this post on Instagram A post shared by Jesse Friedman (@jessefriedman) Providence is a beautiful city with a thriving tech community. There are a ton of meetups and a lot of awesome universities. Not to mention museums, art galleries and districts. Plus I live here. 😉
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Boston Interactive: The UX Designer Paradox
Courtesy of @bstnibteractive
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When Google takes your visitors
I hope at this point it’s abundantly clear Google doesn’t care about increasing your site traffic. They care about answering a query, and doing it as accurately and as fast as possible. I remember back when Google started indexing interior pages, and users began experiencing your site without ever seeing your homepage. Then indexed pages […]